Frequently Asked Questions
Q: How does it work?When you sign up, we start by taking an in-depth look at your account to identify your ideal target audience. Next, we compile a list of target accounts whose current following is well-aligned with your ideal target audience.
From there, we are able to isolate the most engaged followers of those accounts and interact with them via liking and following, to draw their attention to your page. Given that they are already following an account similar to yours, those individuals will be predisposed to be interested in your content, which creates a high probability that they will choose to follow your account.
Over time, we are able to see which target accounts are yielding the highest conversion ratio for your page, and we refine our process based on that data to create an ultra-targeted strategy for your account.
Q: What are Target Accounts?Target Accounts are pages on Instagram whose current following is well-aligned with your ideal target audience. Think of any other accounts that may be similar to your page in nature. Don’t forget to include the accounts of your competitors.
*Pro Tip: We recommend selecting target accounts that have 150,000 followers or less. This is because accounts with less followers typically have a more niche audience, so targeting these accounts will yield a more focused result.
Q: What is a conversion? How is my conversion rate calculated?As it pertains to Fuzzy Marketing, a conversion occurs when a user chooses to follow your account in direct response to an action that we perform on our end. As such, your conversion rate is calculated by dividing the total number of followers gained by the total number of actions we perform. In other words, you can think of your conversion rate as somewhat of a follow-back rate.
What separates Fuzzy Marketing from any other Instagram growth service is that we are able to calculate the conversion rate for each account on your target list. In doing so, we can see exactly which audiences your page is resonating with, then refine our targeting based on that data.
Q: Are these real followers?Absolutely. We are able to drive highly targeted traffic to your page by engaging with members of your target audience. However, the degree to which these individuals choose to follow your page will depend on a variety of factors, including content quality and posting frequency among many others.
Q: How does the targeting work?We implement a number of different processes as a part of our overall targeting strategy. One major component of our strategy is our target sources, which fall under three main categories:
* Target Accounts
* Target Hashtags
* Target Locations
As we have mentioned above, target accounts allow us to interact with users who are engaging with accounts similar to yours. In addition, target hashtags allow us to interact with users who have posted content using your desired hashtag. Finally, target locations allow us to interact with users who have posted content geotagged at your desired location.